GOOD AND PLENTY

Good and Plenty isn't a super common candy. 

The black licorice will have you saying "that's different." 

Like the many people or situations you may encounter in life. 

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OUT OF HOME: BILLBOARD AND TRANSIT

SOCIAL MEDIA

PACKAGING: PEEL-OFF STICKERS

New packaging includes a peel-off sticker for the things in life that make you say "that's different!"

Art Direction: Alec Plourde