GOOD AND PLENTY
Good and Plenty isn't a super common candy.
The black licorice will have you saying "that's different."
Like the many people or situations you may encounter in life.
OUT OF HOME: BILLBOARD AND TRANSIT
PACKAGING: PEEL-OFF STICKERS
New packaging includes a peel-off sticker for the things in life that make you say "that's different!"
Art Direction: Alec Plourde